I partner with Saudi private companies to develop corporate strategies, design governance structures, and build the execution systems that make strategy real — not just a document on the shelf.
Hands-on strategy work — from building a corporate strategy from scratch to designing a governance framework or transformation roadmap. Scoped projects with defined deliverables.
Field-built Excel, Power BI, and Notion tools drawn from real engagements — KPI trackers, SMO setup kits, OKR cascades. Practitioner-grade, not textbook. Buy once, deploy immediately.
Analytical reports and strategic studies on topics at the intersection of national development, Vision 2030, and private sector strategy. Published independently and available to download.
Led a national strategy from inception to ministerial sign-off — full alignment across government entities and cross-sector stakeholders. I know how decisions actually get made in Saudi.
Managed high-stakes engagement at the Kingdom's most influential institutions during a major corporate restructuring. That context doesn't come from a textbook.
Most strategies fail in execution. I design the governance systems — the SMOs, tracking mechanisms, and accountability structures — that close that gap.
You're growing, the environment is changing, and you know a proper strategy is overdue. But you don't want a generic firm that doesn't understand your context.
The document exists. The KPIs were set. But six months in, nothing has changed. You need the governance structure and tracking systems that turn a strategy into momentum.
Roles are unclear, decisions are slow, departments aren't aligned. You need to redesign how the business operates before the next phase exposes the cracks.
Let's talk about where your business needs to go — and how to get there.
Two categories — hands-on consulting engagements and field-built execution tools. Select a category to explore.
Project-based engagements with defined scope and deliverables. Each starts with a discovery call to confirm fit before any contract is signed. Click any service to see what's included.
A focused two-week diagnostic — we interview your leadership team, review existing documents, and deliver a clear report: what's working, what's broken, and what needs to happen next. The right starting point before any larger engagement.
A full corporate strategy built from scratch — strategic direction, objectives, KPIs, and an execution roadmap your leadership can actually follow. Not a template. Built specifically for your business.
Build the system that makes your strategy move — governance structure, SMO setup, performance tracking, decision rights, and reporting. Most strategies fail here. This is where we focus.
For businesses that have outgrown how they operate. Redesign your structure, processes, roles, and capabilities — and define the transformation path to get there operationally, technologically, and culturally.
Practitioner-grade tools built from real strategy engagements — not textbook templates. Each one is designed around how strategy actually gets executed in Saudi organisations. Purchase instantly via Gumroad, delivered to your inbox.
Track strategic objectives, KPIs, and initiative progress. Built on the Balanced Scorecard methodology with a Saudi organisational context.
Everything you need to build a Strategy Management Office and execution infrastructure — governance templates, initiative tracking dashboards, reporting formats, escalation protocols, and a 90-day setup roadmap.
Guided templates for each phase of a strategy cycle — situation analysis, SWOT, options, objectives hierarchy, and roadmap.
Link company objectives down to department and individual KRs. Track progress, spot alignment gaps, run quarterly reviews from one sheet.
Complete template set for running an annual strategy review — assessment framework, board presentation structure, and a reset worksheet.
Delivered digitally via Gumroad immediately after purchase. All prices exclude VAT.
A 30-minute discovery call costs nothing and usually answers the question.
Independent analytical reports, strategic studies, and sector insights — at the intersection of national development, Vision 2030, and private sector strategy.
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No newsletters. Just a single email when a new report is available — free to download.
My career has moved across sectors that most consultants only read about. I have worked inside the energy sector during a period of major structural change, contributing to corporate strategies and leading a significant carve-out that created independent entities. I have worked at the national level, developing a sector strategy from zero — navigating the full complexity of multi-stakeholder alignment, government approvals, and cross-sector integration. Today, I work in regional development and strategic studies, advising on the alignment of development authority strategies with national frameworks.
Across all of it, the pattern is consistent: I work at the intersection of strategic intent and operational reality. I do not deliver recommendations and disappear. I stay to build the systems — the governance units, the tracking mechanisms, the execution structures — that determine whether a strategy actually changes anything.
My consulting work is an extension of that same approach — focused on Saudi private companies that are serious about where they want to go and need a practitioner, not a theorist, to help them get there.
Areas of ExpertiseFull-cycle strategy development, multi-stakeholder alignment, cross-sector integration, government approval processes.
5 and 10-year strategy, scenario planning, carve-outs, organisational restructuring, performance benchmarking.
Development authority alignment, regional strategy frameworks, Vision 2030 integration, strategic studies.
SMO and EMO design, governance frameworks, performance tracking, execution infrastructure.
Operating model redesign, TOM development, operational and technology evaluation.
Board-level facilitation, government coordination, cross-sector alignment, ministry engagement.
A 30-minute call is usually enough to know. No commitment, no pitch.
Tell me about your situation. I'll respond within 24 hours to discuss whether and how I can help.